Senior Manager/Manager, Digital Acquisition Strategy - NYC

Sr. Manager, Digital Acquisition Strategy needed by major NYC financial services firm.  This role will report to the Director, Digital Acquisition. The New Member acquisition team is responsible for designing and implementing end-to-end digital strategies and capabilities that will drive profitable growth and acquire new members.

This position will be responsible for targeting logic, testing of various changes to incentives, offers, messaging etc targeted to consumers through existing and new digital channels. The team will be tasked with developing new strategies to engage with consumers in non-traditional methods, such as Social Media, mobile, and other emerging technologies.

Responsibilities Include:

• Working on large-scale strategic transformation projects to attract consumers and inform the strategy
• Exploration and evaluation of digital channels such as social, mobile, viral, media, paid search etc
• Creation of business insights utilizing analysis of big data sources including click stream, social conversations and other unstructured data
• Day-to-day campaign management, risk assessment, testing, analysis and operations
• Provide thought leadership, and partner with cross-functional teams including Risk, Marketing, Information Management, Finance, Compliance, and Technologies.

Refer to Job#19145-CB  word attached resume to Richard Exelbert, [Click Here to Email Your Resumé] or register online at www.analyticrecruiting.com choosing Richard Exelbert as your contact recruiter.

• 3-5 years of strong analytical and problem solving hands-on experience, using quantitative analysis to solve business problems.  Ability to create insights from data analysis is a critical skill.
• Proficiency with key tools like Omniture Site Catalyst, Test & Target, Google Analytics
• Experience with data manipulation tools (eg: SAS, SQL, SPSS) a must have 
• Advanced degree (Masters) in a quantitative field such as Economics, Statistics, Mathematics, Operations Research, Engineering a plus
• Digital agency experience is highly desirable, with direct experience in web analytics highly preferred, with knowledge of website analytics, interactive marketing, search, affiliates, online advertising. 
• Experience working with very large datasets using Big Data tools and platforms (Hadoop, PIG/HIV/Mahout), neural networks, SVM (support vector machines) is a plus
• Ability to work in a dynamic, fast changing environment, with a strong attention to detail, communicate effectively and work well in a cross-functional environment.