Consumer Metrics Analyst

Popeyes Louisiana Kitchen Dunwoody, GA 6/19/2013

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Job Description

Serve as project manager for key functional consumer initiatives, domestically and internationally: MMS, and GEM Int’l. Responsible for managing project team and hold team accountable to ensure deadlines are met. Responsible for working cross functionally to gather data from multiple data sources; then manage the integration of said data to conduct analysis; further use analysis to diagnose guest service opportunities, and develop brand initiatives to help drive system change.

Essential Responsibilities:

Project Management (40%)
1. MMS: manage cross-functional project team (Int’l, Finance, Ops, IT, Training,& vendor) for period-end data gathering process, responsible for ensuring data is executed in a timely manner and is accurate. Conduct webinars for field/franchisee training.
2. GEM Int’l: manage ongoing international roll-out of GEM - maintain work-plans and deliverables. Hold team/vendor accountable. Conduct webinars for field/franchisee training.
3. Data management: responsible for integrating data sources into BI, managing the integration process, ensuring that data is reported and posted in a timely manner – hold others accountable when necessary.
4. ServiceCheck: manage ongoing domestic program; manage bill-back process to franchise partners.

Data Analysis (40%)
1. Analyze and report consumer metrics from the following data sources: GEM, MMS, SerivceCheck, Assessments, Sales, Crest, and/or Sandelman.
2. Draw correlations from above data sources to determine key areas of opportunity. Help to drive system change and alignment.
3. Prepare findings: Must be able to prepare and summarize findings, key highlights and observations and prepare summaries and presentations to management. Analysis will include one or more of the following: histograms, charts, summary of key performance trends, quintiles of data, etc.

Guest Relations (10%)
1. Messaging: contribute to monthly guest relations POV, coordinate with Communications.
2. Responsible for management of ServiceCheck Call Escalation Process:
3. Ensure that vendor handles call escalation process seamlessly, ensure vendor adheres to service agreement levels.
4. Manage Guest Relations email box from the following sources: Communications, Menu, Marketing, Nutrition, ServiceCheck (all managed through the Guest Relations Mailbox) and/or physical mail.
Administration (10%)
1. Oversee “Money for Managers" program: pull and report winners; prepare and send award.
2. Pipeline: prepare GEM/MMS content for pipeline period basis.
3. MMS/GEM: manage/coordinate period-end reporting process to ensure timely run; manage outsourced printing/stuffing of GEM/MMS period-end basis.

Job Requirements

Required Knowledge, Skills and Abilities:

Demonstrates strong analytical skills.
Good knowledge base of consumer metrics.
Ability to take initiative, trouble shoot and problem solve.
Familiarity with WebEx or similar webinar tools.
High level of organization, attention to detail and ability to successfully manage multiple projects at one time.
Expertise working with Microsoft Office Suite including Excel, Word, Adobe and PowerPoint.
Strong verbal and written communication skills.

Education and Experience:

Bachelor’s Degree

3-5 years of project management experience

5-7 years analyzing data and reporting metrics

Job Snapshot

Employment Type Full-Time

Job Type Restaurant - Food Service

Education Not Specified

Experience 5 to 7 years

Manages Others Not Specified

Required Travel Not Specified

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