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JOB OVERVIEW
Company:
United Airlines
Contact:
Not Available
Location:
 US-IL-Chicago
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Base Pay:
N/A
Employee Type:
Full-Time
Industry:
Transportation
Manages Others:
Not Specified
Job Type:
Marketing
Req'd Education:
Not Specified
Req'd Experience:
Not Specified
Req'd Travel:
None
Relocation Covered:
Not Specified
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United Airlines (NASDAQ: UAUA) operates nearly 3,000* flights a day on United and United Express to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States.
United also is a founding member of Star Alliance, which provides connections for our customers to 975 destinations in 162 countries worldwide.
We look for individuals with the passion and motivation that accompanies intellectual curiosity. We appreciate those who have a keen interest in the airline industry, with the ability to engage a diverse team and a persistent desire to take risks and raise the bar.
United is an Equal Opportunity Employer committed to workforce diversity. M/F/D/V encouraged to apply. |
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Responsibilities: - Manage integrated Member Marketing across all channels (direct mail, email, website, emerging platforms, etc).
- Develop integrated marketing programs & marketing campaigns across lines of business, marketing channels, and customer segments.
- Contribute to long-term customer marketing strategy, overall and by segment, based on clear customer insights to drive desired member behavior.
- Drive the development and execution of member marketing programs for Mileage Plus and the airlines lines of businesses.
- Make programmatic recommendations around continuous development of marketing campaigns for: Mileage Plus Communication and Lifecycle programs.
- Target marketing programs for Chase/MP Visa and Non-Air partners.
- Target marketing campaigns for Revenue Management, Merchandising, eCommerce, and Corporate communications. Coordinate campaign execution across lines of business, channels & customer segments.
- Responsible for MP marketing program vetting / prioritization & revenue optimization.
- Manage the successful planning, development, execution of all MP member marketing initiatives.
- Optimize overall program effectiveness and efficiency of Mileage Plus marketing investment Manage and continuously improve the marketing prioritization process to ensure optimal investment of marketing resources and effective communications with all business parties.
- Facilitate dialogue and gain resolution when needs business partners are in conflict with overall marketing and business priorities.
- Work closely with internal business partners (e.g., operations, customer contact centers) and external partners to ensure seamless execution of program elements (e.g., marketing program execution, elite qualification and recognition programs).
- Accountable for budget management for vendor relationships, agency relationships, performance metrics, etc.
- Lead Mileage Plus Web Strategy - In partnership with United eCommerce and Marcomm leadership establish the strategy, evolution and roadmap for the member facing design, look, and feel the Mileage Plus website. Establish and resource needs to maintain website content, look and feel.
- Drive the successful implementation and management of the website in conjunction with internal and external partners who build and maintain the site.
- Develop key supporting branding material; develop implementation plan and initiate rollout of MP brand evolution.
- Develop, attract, and maintain talent; manage and motivate team. Develop and hire skilled team to fill gaps as needed. Set and proactively manage team goals including developing objective collective and individual performance targets and rigorously measuring and evaluating team (collective and individual) performance.
- Define day to day processes for integrating team into overall business context - both internal and cross functional. Negotiate with others so that Mileage Plus needs are met within the constraints and priorities of other partners/organizations.
Learn More about United Airlines
Visit our Website
Education: - BA required.
- MBA highly preferred
Experience: - 7+ years of relationship marketing with a minimum of 2 years general marketing experience
- 5 years experience in integrated marketing (such as Direct Marketing, Web, Digital Marketing & General Advertising)
Skills: - Strong leadership skills including communication, business acumen.
- Must be comfortable working within a matrix organization building relationships and championing new ideas.
United offers growth opportunities and a competitive benefits package including travel benefits for you and your eligible family members. "It's Time to Fly" |
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