Social Media Marketing Specialist

The Social Media Marketing Specialist positions the CCH, a Wolters Kluwer brand in the social, professional, and community networking space. The Specialist will manage the social media communications strategy, as well as the CCH online community.  The role will coordinate with internal marketing teams to ensure consistency in voice and messaging throughout the social, professional, and community networking delivery channels. This is a hands-on position that requires existing knowledge of the social media practices, as well as the metrics and benchmarks with which to measure effectiveness.

Duties and Responsibilities:

• Oversee presence in social, professional, and community networking sites including Facebook, Twitter, LinkedIn, YouTube and other social media sites
• Work with management to examine, refine, and execute social, professional, and community marketing strategy
• Regularly communicate product, marketing, event, and noteworthy news through social, professional, and community channels
• Become the voice of CCH in the social media space, engaging in dialogue and answering questions where appropriate
• Use best practices to build a robust social, professional, and community following within various diverse channels
• Research existing and emerging social, professional, and community networking sites for ways to reach and engage in conversations with the CCH target market
• Identify emerging social media trends to position CCH at the forefront within the vertical
• Track performance and report to management on a variety of social media success metrics
• Promote social bookmarking using tools such as DIGG, del.icio.us, Stumbleupon, etcetera.
• Other duties as assigned

• BA in marketing, public relations, communications, related field, or equivalent experience
• 1+ years of experience in social media marketing required
• A passion for social media marketing and other inbound marketing strategies
• Ability to work independently, multi-task and thrive in a highly matrixed and fast-paced environment
• Superior written and oral communication skills
• Excellent organizational skills with a attention to detail
• Proficient with Microsoft Office Suite
• When submitting resume please include your Linked In profile