The Market Development Specialist II will plan programs and participate in field events to support sales growth for Shure products in targeted market segments.  He or she will train independent sales reps on methods for repeating these programs in their geographic areas.  The specialist will collect customer leads and useful feedback on Shure’s products, programs, and services. 

Representative Duties: (Include only the duties that account for 5% or more of the work)

·         Develops and executes education programs and presentations with Sales Management and Applications Engineering, to increase awareness and understanding of the benefits of Shure’s product categories.

·         Identifies, researches, evaluates and prioritizes market leads and opportunities to reach potential customers outside of Shure’s current revenue stream.

·         Schedules, coordinates, and conducts training sessions to educate independent sales representatives and dealers on product benefits and sales techniques. 

·         Arranges technical and logistical support for conferences, seminars, clinics, and other special events,

·         Monitors and reports on the effectiveness of education/training efforts in all markets.

·         Monitors on-line forums as assigned and reports on items of interest to Shure.

·         Provides support for, and input to, the Product Planners and Product Marketing Specialists on Shure’s product lines. 

·         Monitors and reports on competitive activity, both from a product and market development standpoint.

·         Develops, through outside partners, multimedia education tools to supplement face-to-face efforts.

·         Manages departmental inventory of demo equipment and loan stock.  

·         Other duties as assigned