Internet Marketing Associate- SEM/SEO/PPC

About Us:

Enova Financial is an online lender which provides convenient and licensed financial solutions to consumers. As a global resource, the company operates under locally-relevant brand names in multiple countries; including Australia, Canada, United Kingdom, and the United States.  Enova Financial is a subsidiary of Cash America International, Inc. (NYSE: CSH), a publicly held financial service provider.

Our global headquarters is located in downtown Chicago.  The company was founded in 2004 by a dynamic management team, with roots in Silicon Valley and Wall Street, and has grown at a tremendous pace since inception.  Today, we are proud to have over 600 Enova team members serving millions of customers world-wide.

Essential Functions:

• Achieve and maintain top rankings on major search engines through development and execution of SEO strategies
• Develop and optimize landing pages using A/B and multivariate testing methodologies and improve conversion rate
• Perform keyword research and analysis for organic search
• Provide ongoing reports on SEO metrics: ranking, conversions, etc
• Working with web developers and designers to implement SEO projects
• Manage paid search ad campaigns in Google, Yahoo, MSN and other engines
• Manage overall PPC budget and perform day-to-day bid management to achieve optimal cost per conversion
• Provide analysis and reporting on traffic, cost and conversion
• Research, develop and manage keyword lists
• Coordinate and manage affiliate traffic relationships (email marketers, publishers of data, list managers and cross promotional affiliate sites)
• Oversee expansion and development of new, direct affiliate partnerships
•  Perform market research and competitor analyses
• Work effectively across marketing disciplines and different geographic business teams to understand and deliver on business requirements.
• Develop and execute plans to reduce the cost of delivery of new customers while increasing new customer signups.

• Bachelor’s degree in Marketing, Business or related field.
• 2+ years experience in online marketing.
• Prefer direct SEO experience with major search engines, understanding of search engine ranking algorithms and crawlers
• Technical skills in strategic planning and marketing, business and market development, market research, promotions/advertising
• Strong analytical and organizational skills and detail oriented
• Highly self-motivated
• Problem analysis and resolution at both a strategic and functional level
• Excellent interpersonal and communication skills
• Proficient in Microsoft Office
• Basic HTML knowledge needed (CSS and other coding is a plus)
• Financial industry experience a plus