In 1999, women’s workout wear was well overdue for a makeover: by the end of the eighties, leotards and legwarmers had given way to baggy shorts and ill-fitting college t-shirts. Why, we wondered, would a fashionable and put-together woman dress for the gym like she’s going to a ninth grade PE class—for boys? Didn’t a store exist that sold a wide array of attractive and athletic apparel for active women in a fun, friendly shopping environment?