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Pride • Passion • Performance
Founded on the principles of transparency, dedication and responsibility, we have great pride in our brands, passion for our people and guests and a commitment to continued business performance. Our values are the DNA of our organization. They define who we are, how we conduct ourselves and how we run our business every day.
Motel 6 — An Iconic American BrandThe first Motel 6 opened in Santa Barbara, CA, in June 1962 and has been in continuous operation ever since. Fifty years later, Motel 6 has become synonymous with the economy lodging segment and is currently the largest owner/operator in the U.S. economy segment with more than 1,100 motels operating in 49 states and five Canadian provinces. The brand’s assets are strategically located throughout the country — close to airports, freeways and other thoroughfares.Motel 6 is supported by an experienced management team and a best-in-class operating platform, each committed to protect the brand’s core business strategy — providing travelers with a clean, comfortable room and great service, always at the lowest price of any national chain. The consistent, unwavering commitment to this brand positioning has successfully established Motel 6 as an iconic American brand — currently maintaining 99 percent brand awareness in the U.S.Motel 6’s universal brand recognition is supported by its award-winning (We’ll leave the light on for you®) advertising campaign.Studio 6 — Extended Stay ReinventedThe first Studio 6 opened in El Paso, TX, in 1998 with the transformation of an existing Motel 6 into an extended stay concept. The brand expanded its portfolio of locations in 2001 with the acquisition of 23 extended stay properties that were converted into Studio 6 with minimal capital investment. Currently, the Studio 6 portfolio comprises more than 68 properties, located in key extended stay markets such as Atlanta, Dallas, Houston and Seattle.Studio 6 is strategically positioned between the upper end of the economy extended stay and lower end of the mid-price extended stay segments. The brand offering includes amenities typically associated with the mid-scale tier (linen, dishes and housekeeping) at an inclusive, transparent average daily rate (ADR) that is competitive to the economy extended stay tier.This strategy – Studio 6’s brand marketing strategy — “More in your room, Less on your bill” — has established a solid value positioning in the market, primarily focused on sourcing business from the surrounding market areas, targeting potential guests/group business.
In 1960, two visionary real estate commercial contractors from Southern California embarked on a cross-country road trip with their families. During the course of their trips, they each grew increasingly dismayed at the limited choice of consistent, affordable lodging available to the average leisure traveler. Amid a growing trend toward grander motels with their necessarily higher prices, the two partners decided to offer something different: a motel without the amenities of other motels but one that charged substantially less than its competition.William Becker and Paul Greene designed and developed a revolutionary lodging concept — offer a clean, comfortable, consistently executed motel experience at a reasonable price — that would revolutionize the lodging business in America. With $800,000 in cash and an iron will, they built and ultimately launched the first profitable bargain motel, starting with a rate of $6 per room, per night at any time of the year: Motel 6.Free from the standard philosophy guiding other motel operators, the company experienced rapid expansion throughout the 1970s and early 1980s. Bolstered by the growing presence and acceptance of budget motels across the country, Motel 6 was acquired by an investment group led by Kohlberg, Kravis, Roberts & Company (KKR).After the acquisition by KKR, Motel 6 launched its first advertising campaign in the fall of 1986. Primarily supported by radio, Motel 6′s advertising campaign featured National Public Radio announcer Tom Bodett and the signature Motel 6 tag line, “We’ll leave the light on for you®.”In 1990, the company became a subsidiary of French hotel company Accor S.A. Under Accor’s stewardship, the brand expanded into franchising, growing from approximately 500 locations to 1,100. Accor also launched Motel 6’s extended stay brand, Studio 6, in 1999.In October 2012, The Blackstone Group completed its acquisition of the Motel 6 and Studio 6 brands, and G6 Hospitality, the brands’ management company, was born. Today, the G6 Hospitality network consists of approximately 1,100 locations in the U.S. and Canada.
G6 Hospitality4001 International ParkwayCarrollton, Texas 75007Phone :972-360-9000
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