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Lifetouch Church Directories and Portraits Inc.

Lifetouch – A Tradition of Service and Quality Excellence
Lifetouch Inc. became the world’s largest employee-owned photography company one portrait at a time. The Lifetouch story began in 1936, when Bruce Reinecker and Eldon Rothgeb made plans to bring their “School Photography of Distinction” to one-room schoolhouses through rural Minnesota. With $500 in start-up money, they set to work. Sharing a tiny apartment, a cramped office space, and a dream, the two hopeful and ambitious young men poured their skills and talents into their company, which they named National School Studios.

A little more than a decade after its founding, National School Studios had become the largest school photography firm in the country.

In 1978, Reinecker demonstrated his commitment to Lifetouch when he transferred 100 percent of the company’s ownership to its employees. The Lifetouch Employee Stock Ownership Plan (ESOP) has provided many Lifetouch employees with financial rewards unimaginable in most companies. The ESOP unites the Lifetouch family with a sense of purpose, providing incentive for performing the highest-quality work while providing funds for retirement.

Today, under the leadership of chairman and CEO, Paul Harmel, Lifetouch and its subsidiaries serve the photographic needs of people of all ages. Lifetouch truly is “memories for a lifetime.”
Community Involvement: The Lifetouch commitment goes beyond our products and services. Lifetouch connects with families, congregations and communities not only in the images it captures, but also in its support of many worthwhile causes. In times of disaster, Lifetouch National School Studios has replaced thousands of lost portrait memories for schoolchildren, at no cost. Lifetouch employees have visited war-torn Kosovo to help rebuild communities and provide photo IDs for refugees. Volunteers have helped build a children’s center in Jamaica and repair homes in Appalachia and near Jellico, Tennessee. Providing help where needed is just part of the story. Lifetouch employees discover, at the same time, that as human beings, we all share some of the same fears, concerns, hopes, and dreams, no matter our backgrounds. Our employees - our Memory Mission volunteers - find common ground on which to build - walls, floors, roofs, water systems - and bonds of friendship to last a lifetime.
For all full-time employees of Lifetouch Church Directories and Portraits:
  • Employee Stock Ownership Plan (ESOP)
  • Medical
  • Dental
  • Pre-Tax Insurance Plan
  • Short Term Disability
  • Life Insurance
  • College scholarship program
  • Discounted daycare at select locations
  • Direct deposit for payroll and reimbursement checks
  • Vision
    Vision & Values:


    The men and women of Lifetouch share the vision to be the leading employee-owned photographic company providing innovative products and services that capture the spirit of today and preserve the memories of tomorrow.

    A straightforward vision statement is embraced throughout the Lifetouch organization.

    We care about people – employees, customers, and other partners as individuals, treating them respectfully and dutifully. We strive for integrity in all aspects of our business, including associations with other people, products and services that fulfill our customers’ expectations, promotion and financial reporting.
    We are committed to excellence and total customer satisfaction in our performance and pledge to professionally carry out our responsibilities.

    Lifetouch Church Directories and Portraits offer many products and services to both the churches & families we serve!

    What we offer to our churches:

    • A Free directory for every family photographed plus additional directories to use in welcoming new members

    • An opportunity for families to be professionally photographed in a comfortable, familiar setting

    • A Complimentary 8 X 10 color portrait for each family photographed

    • Promotional material to encourage participation including our new Free online photography scheduling tool.

    • Easy – to – understand layout instructions and materials to create a directory.

    • Reactivation program to encourage and reactivate inactive members

    • Optional outreach materials and ministry support resources

    • Personal service from a local Sales Consultant

    • The benefits of our portrait experience, designed by one of 40 Master Photography Craftsmen in the world.

    • Fast Delivery = Only Lifetouch offers 15 day delivery to qualifying churches!

    What we offer to our families:

    • An opportunity to be photographed by our skilled photographers using our state of the art studio-quality equipment and backdrops.

    • View your images & electronically select your poses immediately after photography at our viewing station.

    • Have the opportunity to purchase additional portraits in a large selection of finishes and borders. A variety of portrait packages and al a carte options are offered. We pride ourselves in no-pressure sales. There is never an obligation to buy.