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General Mills Inc

Consumer Products, Manufacturing
HQ: Minneapolis, MN   |  
Our brands are known for quality, starting with Gold Medal flour in 1880, which today remains the No. 1 selling flour in the United States.

Located in Minneapolis, Minn., USA, we are among the world's largest food companies, and we market some of the world’s best-loved brands, including:

  • Betty Crocker
  • Pillsbury
  • Green Giant
  • Nature Valley
  • Fiber One
  • Cheerios

Internationally, we market Häagen-Dazs, Yoplait and strong local brands, such as:

  • Latina pasta in Australia
  • Wanchai Ferry in China and Hong Kong
  • La Salteña dough in Argentina

Our mission is to make lives healthier, easier and richer. General Mills is Nourishing Lives.

  • We make lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by helping people manage their weight.
  • We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.
  • We make lives richer with foods that add fun or help to create a special moment with family and friends.

By the 1960s, we were marketing children's products such as Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls.

In between, we associated with such memorable characters as Betty Crocker, Rocky & Bullwinkle, the Lone Ranger and the Pillsbury Doughboy.

And what happened after our Wheaties - The Breakfast of Champions - began sponsoring baseball radio broadcasts in 1933 could be a movie script.

Radio listeners voted Ronald "Dutch" Reagan as the country’s most popular Wheaties baseball announcer in 1937, which earned him a free trip to California for a screen test. Reagan became a Hollywood star and eventually was elected president of the United States, as you know.

You might not know that when the sunken Titanic was explored by oceanographer Robert Ballard in 1986 that he did it in a three-person submarine designed and built at General Mills in the early 1960s. ALVIN made 11 dives to that Titanic site.

These days, our focus is on food - making lives around the world healthier, easier and richer.
Contact Us
General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440