Market Mix Modeler
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Job Description

Market Mix Modeler needed by growing national Insurance & Investment Firm to develop and manage market mix modeling projects from beginning to end.  Direct marketing statistical analytics experience is a plus as well.



Job Requirements

Responsibilities

Role will be responsible for obtaining, developing, and analyzing data to prove/disprove hypotheses and develop insights regarding market and media mix modeling.  Will evaluate the appropriate level of spend within different channels.  Will create and present reports that clearly display metrics and results.   Will measure and track campaign effectiveness and make strategic recommendations on improving combined marketing spend. 

This is a critical role for someone who is pro-active and eager to grow a new capability for an established but growing organization.

 

Requirements – must have:

Significant experience in most of the following:  market/media mix analysis, attribution modeling, campaign effectiveness analysis, database marketing analytics

Experience developing and managing marketing mix projects from start to finish

Understanding of multivariate statistics, including regression based modeling, ANCOVA, descriptive statistical techniques, and Bayesian estimation

Experience using tools such as SPSS, SAS, R, or related

Direct marketing statistical analytics experience is a plus

The ability to think strategically and communication ideas and insights clearly to all audiences, including non-technical

 

Keywords: Market mix, media mix, MMM, database marketing, marketing analytics, attribution, SPSS, SAS, statistics, direct marketing

 

Refer to Job #21457-CB and send MS word attached resume to Richard Exelbert, [Click Here to Email Your Resumé]


Job Snapshot

Other Pay Competitive comp
Employment Type Full-Time
Job Type Marketing, Strategy - Planning, Research
Education 4 Year Degree
Experience At least 5 year(s)
Manages Others Yes
Industry Advertising, Accounting - Finance
Required Travel Not Specified
Job ID RE216-CB21457
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Market Mix Modeler


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